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"The Lazy Way To Build A
Responsive Opt-In Email List"
If you're in
business on the Internet to make a profit, then
you're probably aware of how significant a list of
prospects is to your success.
But what if you don't want to spend countless hours
each and every week promoting, writing and managing
a continuous email publication?
Well, here's a relatively-unused strategy you can
apply to nurture a list of prospects who not only
trust you, but are also eager for more of your
expertise.
And that's *without* facing the daunting task of
writing a newsletter issue every week, draining
valuable hours of your business day
"What is it?", you ask...
It's simple! You use an auto responder to store a
pre-written newsletter publication. You can then let
the auto responder send out the pre-written issues
to every one of your subscribers every week like
clockwork.
"But Doesn't This Result in Far More Work?"
At first, yes, it may seem like a lot of work. But
the secret is using your time *wisely*. Sure, you
can write an issue each week... but when time
permits, you could set up 3 issues all at once, thus
not needing to write anything for the next three
weeks (assuming you set each issue to go out
weekly).
If you have your material to source information from
(such as your own info-products) then this strategy
will come in very handy and free up a lot of your
time.
Instead of being forced to write a newsletter issue
on a weekly basis, you can in fact write each issue
in your own time, and simply add it to auto
responder for your subscribers to receive when
necessary.
The best part is that your subscribers always get to
read all of your issues no matter when they
subscribe. And after setting up a certain number of
issues, you can decide to stop writing and follow
what I call the "read as I write" routine, where
there is no set interval for future issues.
Of course, you can write an issue every week, but
you may be more comfortable sending out an email
whenever you have something to say, or perhaps a new
article to send.
Remember, despite what the gurus tell you, there are
no golden rules when it comes to developing your
email list.
Courtesy of Adam Kling |