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| Pay-for-Performance Drives Results Pay-for-performance is a form of online advertising where a marketer pays for results rather than paying to reach a particular audience. A Web site (the "publisher") advertises products or services offered by another Web site (the "advertiser") in exchange for a commission on leads or sales. The publisher displays banners, ads, text links or products on their Web site and is paid a commission by the advertiser when a visitor takes a specific action, such as filling out a form or making a purchase. Commission Junction, the largest pay-for-performance advertising network,
acts as a trusted third party managing the network, tracking and reporting on
the ads in real time, and handling monthly commission payments to network
members. |
